Our Process

DISTINCTION. CERTAINTY. FREEDOM.

We take a forensic approach to obtain the most accurate and relevant data on all assets we represent. Our research team provides deep knowledge and transparent data on the marketplace to instil confidence and help our sellers achieve their transaction goals. Education through information is the crux of our business, and it directly informs our marketing and sales strategies.

Our auction strategies are tailored to each asset and to each owner’s unique goals. In partnership with our partner agents, we put our sellers back in control of their assets. We collaborate with all stakeholders to formalize a strategy based on the unique asset, target buyer group, and the marketplace. Once these decisions are made, a budget is approved and all auction terms, platforms, and options are selected.

We deploy a dynamic, international, multi-channeled sales and marketing campaign. Our concierge and events team is dedicated to creating memorable experiences, from on-site red carpet events, to Live-In Viewings catered by our private chef and hostess. How we execute our marketing campaigns and special events is based on a fundamental belief that the owner is our partner, and the buyer group is our customer. We don’t wait for the market to come to us; we create it.

Our transparent process creates a competitive market by targeting multiple qualified buyers. Throughout the entire campaign, our combined teams are focused on one goal: maximizing value and achieving a successful sale. 
Let the gavel fall.

Evaluate

We take a forensic approach to obtain the most accurate and relevant data on all assets we represent. Our research team provides deep knowledge and transparent data on the marketplace to instil confidence and help our sellers achieve their transaction goals. Education through information is the crux of our business, and it directly informs our marketing and sales strategies.

Strategize

Our auction strategies are tailored to each asset and to each owner’s unique goals. In partnership with our partner agents, we put our sellers back in control of their assets. We collaborate with all stakeholders to formalize a strategy based on the unique asset, target buyer group, and the marketplace. Once these decisions are made, a budget is approved and all auction terms, platforms, and options are selected.

Execute

We deploy a dynamic, international, multi-channeled sales and marketing campaign. Our concierge and events team is dedicated to creating memorable experiences, from on-site red carpet events, to Live-In Viewings catered by our private chef and hostess. How we execute our marketing campaigns and special events is based on a fundamental belief that the owner is our partner, and the buyer group is our customer. We don’t wait for the market to come to us; we create it.

Sell

Our transparent process creates a competitive market by targeting multiple qualified buyers. Throughout the entire campaign, our combined teams are focused on one goal: maximizing value and achieving a successful sale.  Let the gavel fall.

Establish Confidence

Our sellers regain control by endorsing the best strategies to sell their consigned assets. Our sellers may choose between reserved and unreserved auctions and select either an exclusive auction, featuring only their consignment, or a multi-lot event, featuring a strategic collection of complementary luxury assets.

We make innovative customizations to increase the market appeal of consigned luxury assets. We develop and implement optimization concepts to best position the assets in the marketplace and present them to our qualified buyer group. Our asset optimization program engages third-party architects, designers, inspectors and technicians to maximize value for sellers.

Our financial analysis team focuses on achieving the goals of our sellers through a comprehensive financial strategy. We produce a seller’s pro forma, featuring run-cost analysis, conversion options, and a range in value comparison, all designed to give sellers the information they need to make an informed decision.

Auction Strategy

Our sellers regain control by endorsing the best strategies to sell their consigned assets. Our sellers may choose between reserved and unreserved auctions and select either an exclusive auction, featuring only their consignment, or a multi-lot event, featuring a strategic collection of complementary luxury assets.

Asset Optimization

We make innovative customizations to increase the market appeal of consigned luxury assets. We develop and implement optimization concepts to best position the assets in the marketplace and present them to our qualified buyer group. Our asset optimization program engages third-party architects, designers, inspectors and technicians to maximize value for sellers.

Financial Analysis

Our financial analysis team focuses on achieving the goals of our sellers through a comprehensive financial strategy. We produce a seller’s pro forma, featuring run-cost analysis, conversion options, and a range in value comparison, all designed to give sellers the information they need to make an informed decision.

Create a Market

INSTILL DESIRE.

Our marketing and sales strategies are developed by first identifying the targeted local, national, and international buyer groups for each asset. We engage buyers through our key luxury partners, host agents, charity sponsors, strategic events, internal database, and TGS referrals program. Our entire team works around the clock to draw active competition to the consigned luxury asset.

BUILDING A BRAND

The luxury assets we work with are truly one of a kind. With this understanding, we develop a customized brand to highlight each asset’s unique history and features. This brand distinguishes each asset within the luxury marketplace and makes it instantly recognizable to our targeted buyer group.

SHOWCASING AN ASSET

Our world class cinematography and photography productions showcase the lifestyle opportunities each asset inspires. By highlighting the unique characteristics of each featured asset, these innovative productions create emotional connections with our buyer group. Every qualified buyer in the market will be focused on the upcoming sale.

Showcasing an Asset

La Sommita Showcase

La Sommita Showcase

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Build a Connection

LUXURY RARELY RUNS THIS DEEP.

In partnership with our sellers, we understand potential buyers are the customers, which is why we provide world-class concierge services throughout our entire auction process. We cater to potential buyers’ personal requirements so they can evaluate each asset with comfort and ease.

The Garage Sale has developed an unprecedented opportunity for vetted, qualified buyers to stay at the consigned property in the hospitality of a personal chef and hostess. Live-in Viewings enable TGS Platinum members to gain a genuine appreciation for the unique characteristics and features of the home, creating an emotional connection and generating higher bids when the gavel falls.

We combine world-class assets, internationally renowned chefs, and exclusive ambiance, to offer unforgettable experiences to our discerning clientele. Our dedicated concierge and hospitality team ensure every detail is handled with care and professionalism.

Buyer Experience

In partnership with our sellers, we understand potential buyers are the customers, which is why we provide world-class concierge services throughout our entire auction process. We cater to potential buyers’ personal requirements so they can evaluate each asset with comfort and ease.

Live-In Viewings

The Garage Sale has developed an unprecedented opportunity for vetted, qualified buyers to stay at the consigned property in the hospitality of a personal chef and hostess. Live-in Viewings enable TGS Platinum members to gain a genuine appreciation for the unique characteristics and features of the home, creating an emotional connection and generating higher bids when the gavel falls.

Luxury Events

We combine world-class assets, internationally renowned chefs, and exclusive ambiance, to offer unforgettable experiences to our discerning clientele. Our dedicated concierge and hospitality team ensure every detail is handled with care and professionalism.

Let the Gavel Fall

Let the Gavel Fall

Live Auction Showcase

Live Auction Showcase

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We pair our sellers’ world-class assets with our live auction events to create a truly unique and memorable experience that will attract the attention of every qualified buyer in the market. The fixed timeframe of our auction process motivates buyers to take action.

Seller Protection

SELLER PROTECTION

The versatility of our platform allows us to customize each auction sale to suit the unique needs of every client and ensure consigned assets never sell below the anticipated value.

QUALIFIED BUYERS

Our clients rest in the certainty that we engage only serious, qualified buyers in our sales and marketing campaigns. All our potential buyers are fully qualified prior to registration. This qualification process includes client identification, financial verification, and a certified bank deposit. We facilitate unconditional sales and streamline every detail of the transaction during our thirty-day closing period.

Qualified Buyers

World Class Agents & TGS

A POWERFUL COMBINATION.

The Garage Sale Luxury Auction House values relationships and we’ve formed strong, strategic partnerships with leading real estate professionals across the industry. Our partner Realtors maintain their existing listing agreement with the seller and simply enter into a new tripartite agreement with The Garage Sale.

Our team of professionals ensures streamlined and transparent results within a fixed timeframe, maximizing value for the seller and guarantees buyer satisfaction. The sound nature of the auction process solves any conflicts regarding multiple offers and absolves our partners from any legal issues. We are confident that our auction process combined with Realtor expertise and local knowledge will produce powerful results.

TGS Benefits

24-HOUR SUPPORT

From day one, our dedicated team of industry experts work around the clock to secure the successful sale of each consigned asset. We provide regular updates on our dynamic sales and marketing campaigns to maintain open channels of communication with our sellers, agents and brokers throughout the entire process.

AGENT & BROKER COLLABORATION

To ensure the highest level of exposure and performance for sellers, we work with leading real estate professionals and brokers in key geographic regions. These relationships leverage our marketing and sales campaigns across broad and diverse buyer databases, increasing the reach and exposure of each asset.

Buy-it-Now Option

At the owner’s discretion, early negotiation is available for buyers and sellers prior to auction day to ensure a full range of purchase options are available. Upon request, we host direct negotiations between buyer, seller, and representative agents in a private, tailored setting.

30-DAY CLOSING PERIOD

Our service does not stop when the gavel falls. Our thirty-day closing support process guides our clients through every step of the transaction process, working with sellers and their representatives as needed to finalize the sale. The Garage Sale sellers and buyers become part of an exclusive group of VIP clients. We continue to offer support and assistance with all elements of our clients’ experiences post-sale.

VARIABLE FEES

The fees for each consignment asset are variable and determined during our proposal process.  Our fee structure ensures agent and broker commissions on all assets remain fully protected and may be bolstered by performance, when applicable.

UNCONDITIONAL SALES

We achieve unconditional sales through our world-class evaluation and certification processes. Our auction documentation ensures that any asset sold at auction can complete within thirty days. We pride ourselves on our reputation, and the certainty we provide our stakeholders. Unconditional sales are foundational to our transparent auction process.

CHARITY

The charity component of our events is a key differentiator for our sellers, and presents a unique opportunity to give back, while generating extensive press coverage and targeted traffic to the property. These elements help create the optimal conditions for a successful auction, leveraging our corporate and luxury connections to generate the best outcome for all parties.

EVENT STRATEGY

Our viewings and events provide memorable experiences for all stakeholders while showcasing each asset and attracting as many targeted buyers as possible. Auction research shows the more bidders and guests in attendance, the higher the final sale price. The majority of our successful bidders have engaged in our Live-In Viewings and special events before purchasing.

FIXED TIMEFRAME

Our combined team of professionals ensure streamlined and transparent results within a fixed timeframe, maximizing value for all assets.

THE ESSENTIAL AUCTION MODEL
THE EXPRESS AUCTION MODEL

POSSIBILITIES AWAIT.